Activities in Israel, 2019

  • Facebook live event with a panel of leading oncologists in the field of breast cancer, as well as a dietician and social worker, addressing questions relating to breast cancer prevention, early detection, genetics, treatment, nutrition, exercise, and more
  • New public information ads were published on various media channels that encouraged women to be breast aware
  • Lectures throughout Israel to promote breast cancer awareness and the importance of early detection
  • Social media campaign featuring translation of Europa Donna- the European Breast Cancer Coalition materials
  • Breast cancer awareness activities at the Prime Minister’s office to promote breast cancer awareness and the importance of early detection through a series of activities including information booth, lectures and screen savers for all employees
  • Social media campaign featuring a short video stressing the importance of early detection as well as the mobile mammography unit
  • Bra Tree display in Givatayim Park to represent the number of women diagnosed with breast cancer each month in Israel
  • Annual “Celebrating Life” seminar featuring leading experts on breast cancer presenting the latest information on breast cancer
  • Special breast cancer awareness postage stamp launched by the Israel Postage service
  • “The Rose Flotilla” (Pink Yacht Flotilla) event to raise awareness for breast cancer and the importance of early detection
  • Collaboration with a major cosmetics company to illuminate the Tel Aviv Municipality building pink and a special hot air balloon in Ganei Yehoshua Park Hayarkon in Tel Aviv encouraging people to “Get checked!”
  • Harley Davidson ride to promote awareness and the importance of early detection of breast cancer

 



“The Rose Flotilla” (Pink Yacht Flotilla) event to raise awareness for breast cancer and the importance of early detection

“Get checked!” campaign on a hot air balloon in Ganei Yehoshua Park Hayarkon in Tel Aviv